Job Details

Job description

Creating marketing strategies to achieve organisational goals Implementing marketing campaigns from ideation to execution Managing the marketing budget Coordinating marketing efforts with cross-functional teams like sales and product development Analysing marketing data and metrics to refine marketing strategies

Responsibility

Developing strategies and tactics to boost the company’s reputation and drive qualified traffic

• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Deploy successful marketing campaigns and own their implementation from ideation to execution

Qualifications

Demonstrable experience in marketing together with the potential and attitude required to learnr

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• BSc/MSc degree in Marketing or related field